Navigating the Shift from Journalism to Venture Capital in the Creator Economy

For years, I quoted Josh Constine on this show because he was one of the breaking news-iest folks over at TechCrunch for years. Well, now he’s gone the well worn TC to VC route, and is a principal at SignalFire. I noticed Josh had his name on a SignalFire report looking at the creator ecosystem, not as some sort of weird outlier, but as an actual, mature economy. It’s the best breakdown I’ve seen of the creator economy overall… as we say extensively, currently the fastest growing category of startup business. So, I called up Josh to discuss the report. It’s linked in the show notes if you want to read it for yourself, but listen to this episode. If you’re not taking creators seriously as entrepreneurs and a category of startups, you’re missing the boat on something big. Enjoy.

SignalFire’s Creator Economy Market Map

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