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How To Take On A Male Dominated Industry And Win Ft. Bev Founder & CEO, Alix Peabody

The Bossticks

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The Importance of Protecting Your Brand

I think the main thing I've realized about creators and business people when they get too big is they start to think the audience isn't savvy. The audience is savvy. They know if you're a second rate version of another brand, that's what blows my mind. And so for me, when somebody comes in and it's a weird thing too, because I'm immediately cringing being like, oh, God, what would legal say? How does that work?

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