Luke Ellis on the Hedge Fund Business (Podcast)
Masters in Business
00:00
How Did You Turn Around a Giant Hedge Fund?
Man group was a giant hedge fund that had run into trouble, but had become very complex and complicated. The big thing was that during the pre-crisis period, man had specialized in selling the structured products. And they were sold to retail around the world with an average ticket size of $10,000. What we did was to build a basically from scratch institutional sales process. So today we're an 80% institutional business. We don't do any direct to individual type of selling at all these things.
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