What does it take to build a career that lasts three decades — and stay curious enough to keep reinventing it?
June Sarpong — broadcaster, author, entrepreneur and host of Culture Conversations — joins Rory Sutherland and Elfried Samba to talk about culture, leadership, and why visibility changes what people believe is possible.
June reflects on her journey from teenage work experience at Kiss FM to becoming one of the UK’s most recognisable media voices, sharing what she has learned about staying relevant, taking risks, and refusing to define herself by a single title.
The conversation explores how strong cultures are actually built, why leaders must live the values they promote, how representation changes ambition, and why the most important skill in business might simply be making people feel seen.
This episode unpacks why luck matters more than people admit, how great founders expand their own capacity as their companies grow, why the Kardashians might be the greatest marketers of the modern era — and why Africa has the opportunity to build entirely new systems rather than inherit old ones.
Follow Rory
Instagram: @rorysutherland_clips
TikTok: @Rorysutherlandclips
X: @rorysutherland
LinkedIn: in/rorysutherland/
Follow Elfried
Instagram: @elfriedsamba
LinkedIn: in/elfriedsamba/
https://www.butterflyeffect.xyz/
Follow June Sarpong
Instagram: @junesarpo/
X: @junesarpong
LinkedIn: in/june-sarpong/
https://www.youtube.com/@Culture-Conversations
A Sassy+ original podcast series
