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Kathleen Jennings On What Actually Works In The Beauty, Skin, & Products Industry

The Bossticks

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The Importance of Trusting Your Audience

I think people forget the whole reason this kind of space exists is because it's built off credibility and authentic voices. Like everybody should be able to make a living, but it should be done in an honest and trustworthy way or else you're going to lose that audience over time. And I notice a lot of influencers will only post things that they're being paid for. It actually ends up working against you if your audience doesn't trust you.

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