Modeling winning behaviors to change culture

Over a distinguished NBA and collegiate career, Shane Battier established himself as a scholar-athlete, All-American, leader, and philanthropist. Dubbed the "No-Stats All-Star" by Michael Lewis in a New York Times Sunday Magazine cover story, Shane is regarded as one of the most successful, albeit atypical, basketball players in history for using his leadership, lockdown defense, and intellect to win championships at every level. After graduating with honors from Duke University with two Final Four appearances, one national championship, two All-American awards, & Naismith and John Wooden National Player of the Year awards, the Memphis Grizzlies selected Battier in the 2001 NBA draft. Battier went on to be part of the back-to-back 2012 and 2013 NBA championship Miami Heat team and a USA Basketball Men's Senior national team member. He understands that champions are made when no one is looking and that attention to the often-unnoticed intangibles makes the difference in building a championship culture.

In our conversation this week, John and Jerry unpack the highs and lows of Shane's remarkable journey, from his childhood and the role of his parents, to his high school and college days, to his introduction to the NBA, and finally his championship seasons. We also discuss his post basketball years, his struggles with the transition off the court, an dhow he has reinvented himself to become an advisor, speaker, and a better father and husband.

BOOK A SPEAKER: Interested in having John or one of our speaking team come to your school, club or coaching event? We are booking November and December 2025 and Winter/Spring 2026 events, please email us to set up an introductory call John@ChangingTheGameProject.com

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This week's podcast is brought to you by our friends at Sprocket Sports. Sprocket Sports is a new software platform for youth sports clubs. Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

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