In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Genius Sports’ shock acquisition of Legend, and what it reveals about the future of sportstech, media ownership, and data-driven betting ecosystems.
Tune in to today’s episode to find out:
- Why Genius Sports’ acquisition of Legend could mark a turning point for the sportstech and sports betting data market
- What the shift toward combining media, audience, and data means for traditional sports data licensing models
- How valuable owned media audiences have become as rights costs continue to rise
- Whether media ownership now offers a safer long-term strategy than exclusive data deals
- How this move could reshape competition, partnerships, and operator planning around major global sporting events
Host: Fernando Noodt
Guests: Ted Menmuir & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald
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