Who Gets Targeted by Pricing Changes

CJ and Kyle debate targeting power users versus the long tail and rationale for charging heavy users more.

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In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down Figma’s new AI credit model and why investors sent the stock up 14%. They unpack hybrid seat + credit pricing, power-law usage, the fine print on overages, and what this means for SaaS monetization in the age of AI. Plus: Snapchat’s 25M paying subs and a cautionary overages tale.

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LINKS:

Mostly Metrics: https://www.mostlymetrics.com

CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/

Growth Unhinged: https://www.growthunhinged.com/

Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/

Slacker Stuff: https://www.slackerstuff.com/

Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/

https://www.reuters.com/business/figma-jumps-ai-push-boosts-software-design-spending-2026-02-19/

https://help.figma.com/hc/en-us/articles/33459875669015-How-AI-credits-work

https://www.saastr.com/salesforce-now-has-3-pricing-models-for-agentforce-and-maybe-right-now-thats-the-way-to-do-it/

https://www.growthunhinged.com/p/2025-state-of-saas-pricing-changes