Most Marketers think they need more budget to drive more results. Truth is, they just need to understand how people actually make decisions.
In this episode, Daniel sits down with Bas Wouters, founder of the Online Influence Institute, to break down how behavioral psychology and AI are reshaping modern marketing…and how you can use both to drive more conversions without increasing spend.
From why 95% of decisions are made emotionally, to how small changes like removing options or rewriting a single sentence can increase conversions by hundreds (or even thousands) of percent, Bas shares the proven frameworks behind what actually makes people say yes.
They also dive into the difference between system one and system two thinking, why most marketers optimize the wrong things, and how to use AI to scale behavioral science across your Marketing.
If you’re a marketer trying to get more results from the traffic you already have without spending more, this is the episode for YOU.
https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm
Follow Bas:
LinkedIn: https://www.linkedin.com/in/baswouters-cmct/
By the way, if anyone listening wants to see how their funnel scores on behavioral design, we give teams a free Optimization Plan where we map their pages against 35 proven persuasion principles we’ve used for companies like Disney, Booking.com, and Coca-Cola.
Just go to https://onlineinfluence.com/, fill in your details, and let us boost your results.
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
