Enterprise teams struggle to differentiate content in saturated markets. Patrick Stox, Technical SEO Consultant at Ahrefs with expertise scaling search programs across multiple enterprise clients, shares his framework for building high-impact SEO teams from scratch. He outlines the essential team composition prioritizing technical and content specialists, emphasizes hiring creative problem-solvers over traditional role-fillers, and details strategies for creating standout content through personal branding and industry visibility rather than generic corporate messaging.
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