Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
BRAVE COMMERCE
00:00
Retail Media
I'm torn on the upper funnel and if it's true upper funnel because I may be speaking for a British person here, but I don't think anyone goes in a retailer first thing in the morning just to check what new products are there. It does still have an upper funnel value, particularly if you're speaking to people outside of your category. If you were able to tap into their connected TV audience and place a product there that you know resonates based on your, their first party data with the audience you wish to reach, that's more powerful than just doing a programmatic CTV buy without that layer. So yeah, there is a there's a load of opportunity here. There
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