The NYT Bestseller Formula

Being close isn't the same as being there — and ET knows exactly what that feels like. In this episode, CJ and ET get raw about the "almost zone": why being talented, dedicated, and almost at the top might actually be harder than starting from zero. ET shares the real story of having the greatest motivational speech in the world and still not being able to get booked — and what finally changed everything.

They break down why getting to the top and staying at the top are two completely different skill sets, the whispers of self-doubt that are quietly killing people's dreams, and why proximity to the right people matters more than talent ever will.

🔑 IN THIS EPISODE:

• Why the "almost zone" is more frustrating than starting from nothing

• The formula ET used to go from unknown to #1 motivational speaker in the world

• Getting to the top vs. staying at the top — why most people fail at both

• The whispers of self-doubt nobody talks about (and how to silence them)

• Why you can't build your dream with imaginary people — use your family

• The 1% Event: April 16–18 in Chicago | etonepercent.com
  

Chapters

• 00:00:00 Opening: There's a Formula to Get From Where You Are to Where You Want to Be
• 00:00:57 Welcome and Team Introductions: The Varsity Game Is Back
• 00:01:56 The Crown Jewel: Doing It Together for 20 Years
• 00:05:07 Why ET Came Back Outside: The 10% Who Are Almost There
• 00:07:02 The Almost Zone: Why the Red Zone Is Harder Than Being Homeless
• 00:10:40 It's Not More Talent, It's Proximity: The New York Times Bestseller Formula
• 00:16:15 Nobody Cares: The Most Important Thing You'll Ever Write Down
• 00:22:32 Becoming Before Attracting: Why You Met ET at the Right Time
• 00:23:48 The 1% Conference Lineup: Wall Street Trapper, Inky Johnson, Earn Your Leisure and More
• 00:32:09 How Wall Street Trapper Walked Through the Valley: From Solitary Confinement to Success
• 00:35:34 Field Goals Get You Beat: The Mental Battle of the Red Zone
• 00:36:42 Rashad and Troy from Earn Your Leisure: How Brothers Stay Together and Win Together
• 00:37:56 Stop Working With Imaginary People: Build With Your Family
• 00:40:07 The Family Reunion: Everyone's Going to Be in the Building
• 00:41:22 Closing: April 16-18 in Chicago—ET1Percent.com

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  🎟️ THE 1% CONFERENCE - CHICAGO | APRIL 16-18, 2026
  Don't just attend. Ascend. Eric Thomas & world-class speakers including Jameis Winston, Inky Johnson, Wallstreet Trapper, Earn Your Leisure, and more. 3 days. 12,000 people. Total transformation.
  - Day 1: Women's Day
  - Day 2: Men's Day
  - Day 3: VIP Family Day
  Tickets on sale now: https://etonepercent.com
  
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  ABOUT THE SECRET TO SUCCESS PODCAST

  The Secret to Success podcast is hosted by CJ, Eric Thomas (ET, The Hip Hop Preacher), and Karl Phillips — a team who've built something rare: a 20-year friendship, business partnership, and movement that has impacted millions of lives worldwide. Joined by Jemal King and their families, S2S goes beyond motivation to deliver real conversations about marriage, business, wealth building, and personal development. New episodes every Thursday on all platforms.