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GEN C: Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense

CoinDesk Podcast Network

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Investing in the Creator Economy

This chapter explores the surge in investments in the creator economy in 2024, with a focus on the evolving definition of creators beyond just influencers. It highlights the effectiveness of micro-influencers in brand marketing strategies and the importance of fostering long-term partnerships with eager content producers.

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