8/2/23: Think Inflation is Dropping? How Companies Fool You
THE TRUTH ABOUT YOUR FUTURE with Ric Edelman
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The New Twist on How Companies Are Handling Inflation
Rick Edelman: Instead of a company raising prices on their products, they shrunk the products shrinkflation. He says companies are getting away with it by something that is now being called premiumization. Premiumization gets more for your money, but you have to spend a lot more of your money in order to buy anything,. All of this, it's manipulation. And even though inflation is dropping, shrinkflation and premiumization are going to stay with us forever.
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