Woman's Hour cover image

The Brit Awards. Targeted adverts online. The ages of motherhood. Welsh Rugby.

Woman's Hour

00:00

Are You Being Tracked All the Time?

The amount of information about you that follows you around on the internet is staggering. You are constantly shedding all of this data, and next time you see an advertising space at a website there's a real-time bid going on between hundreds of ad brokers for your eyeballs. Adler: If you're sharing Wi-Fi in a house with other devices, sometimes it can misfire and you can get adverts that were intended for another device.

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