Psychological pricing explains its persistence

£2.99 for biscuits, £6.99 for moisturiser, £49.99 for a mixer. In shops, one small detail stands out: price tags overwhelmingly end in 99.

It’s eye-catching, though not exactly convenient for anyone trying to track their spending.

Is it really so common? Is that a recent invention? Is that why prices still end in 99? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast written and realised by Amber Minogue.

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