The Dave Gerhardt Show (from Exit Five) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Dave Gerhardt Show (from Exit Five)

00:00

What Are You Going to Do With Your Positioning?

The two big things you wanto immediately t do with your positioning is you need messaging, typically for the web side or something. So what i do with my clients when we work through positioning is we take that positioning and we translate it into a sales narrative. And id like to use that as a way to test your positioning as well, right? If if i can put it into a pith then i can take that pitch and put it in front of customers and test the new positioning and see if it works.

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