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Ep. 757: Jules Pieri Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Prototype a Product

Designers use crude prototypes to get people to react to what they're doing. They don't need something that looks like it's made out of plastic with electronics and buttons. Joelle is the maker of a product called buttery, which is a covered butter dish. She went from gate to gate at the airport at LAX showing off her prototype. Bonnie nag was running a hard boiled egg design business when she got an idea for deviled eggs.

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