Inside the Pentagon on 9/11

What does real leadership look like when the building is on fire…literally?

In this episode, I’m joined by my good friend and guest host Michael Savage and a man whose life defines servant leadership at the highest level, Vice Admiral James W. Crawford III. Jim was inside the Pentagon on 9/11 when it was struck. He later helped advise on some of the most consequential military decisions of our generation. And today, he serves as President of Texas Southern University, shaping the next generation of leaders.

This conversation is not about flashy leadership. It’s not about titles, money, or Instagram fame. It’s about character. It’s about humility. It’s about what you draw on when all eyes turn to you and the pressure is on. Jim said something that stopped me in my tracks. In times of stress, you either become who you are or you revert to your training. That day in the Pentagon changed the trajectory of his life. And yet, when he talks about it, you hear gratitude, not ego. Service, not self.

We went deep into what leadership really demands. Humility as a shield against ego. Authenticity in unguarded moments. Mission first. People always. Jim opened up about imposter syndrome, about looking in the mirror at three stars on his uniform and still being astounded it was him. He shared how working on his grandfather’s tobacco farm shaped his values, and why he chose education over seven figure corporate roles after retiring from the Navy. His answer was simple and powerful. Service does not end when the uniform comes off.

If you are an entrepreneur, a founder, a CEO, a parent, or someone who simply wants to lead your life better, this is a masterclass. We talked about raising agile thinkers in an AI driven world. About how fear can freeze you if you let it. About why the best leaders are not the smartest person in the room, but the one who knows where their reservoir of strength comes from when the storm hits.

Jim’s reservoir is his faith. Yours might be something else. But you better know what it is.

This episode reminded me why I started this show in the first place. Real leadership is about people and for people. And when you get that right, everything changes.

Key Takeaways:

• Why humility is the leader’s greatest shield against ego and arrogance

• What it means to be authentic in unguarded moments

• Mission first. People always. How to integrate both without burning out

• How to lead through crisis by reverting to your training and values

• Why constant learning and agility are essential in an AI driven world

• The importance of identifying your personal reservoir of strength before the storm comes

• How service can and should continue long after titles and uniforms are gone

Share this with someone who wants to lead better, serve deeper, and live with greater purpose.

Let’s Max Out.

Also don’t miss out on MAXOUT2026: Once a year, I open my home for an intimate one-day experience unlike anything else I do. This year, I’m making it even smaller, just 15 to 18 people. Together, we’ll dive deep into the exact strategies I use to plan, visualize, and design the best year of my life and yours. If you’re ready to Max Out your future, join me at Maxout2026.com for a life-changing day you’ll never forget.

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