SaaS Companies - What's the Go-to-Market Strategy?

The first cut-off point that I'll look at a lot of companies, especially ones that they're all consulted for, but are part of this start outbound. My feeling is if you have enough money to hire six BDRs and four AEs, you should have a few less salespeople and two people that are creating content. And then I guess we'll jump into the fall, which is like, should I be leaning toward demos or other things like that? It depends on the ACV of your product. In my mind, if you're selling a $99 a month product, you're trying to get people into a free trial. If you had a good enough product