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Decoder Ring: The Mailbag Episode

Slow Burn

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Why Do Some People Hate the Word Moist?

Paul Tibidot is an Associate Professor of Psychology at Oberlin College. His study found that 20 percent of people really dislike the word moist. He tested three hypotheses about why, including how it sounds and its sexual connotations. The aversion was driven by the semantics of human bodies rather than words like "puke" or "flam"

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