Prioritizing guests for cultural relevance

Mia explains internal pitching, timeliness, and choosing guests who fit the show's moment and audience needs.

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Transcript

Episode notes

Emma Krebs, podcast producer for The Doctor’s Farmacy with Dr. Mark Hyman, Alex Michael, who leads guest outreach and commercial partnerships for How I Write with David Perell, and Mia Zimonjic, researcher and story producer, give a behind-the-scenes look at how top-tier podcasts are built from research to release. In this episode of The Gimbal Podcast, the three break down the value of great research, what it takes to produce large-scale shows, and how to manage timelines while maintaining quality across every episode.

They also dive into what makes a podcast truly stand out, the growing importance of video, whether you really need famous guests, and how to land your dream interviews. The episode wraps with their picks for the best podcasts today and insights from working across some of the most respected shows in the space.

Timestamps:

00:00 - Intro

0:41 - The Value of Great Research

4:18 - Producing a Huge Podcast

7:43 - How to Manage Timelines

11:37 - What Makes a Show Great?

20:30 - The Importance of Video

31:59 - Need a Famous Guest?

38:21 - Landing Your Dream Interview

41:20 - Best Podcasts Today

45:49 - Outro

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