The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Hims & Hers: $4.3BN Market Cap on $2.3BN of Revenue: The Comeback | Why Being Public is 10x Better | The Death of the "Strategy" Hire | Why Performance Marketing is Worse than Brand Marketing with Andrew Dudum

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Brand Builds Demand Better Than Search

Andrew Dudum explains why Hims relies more on brand, television, and cultural relevance than on search ads as acquisition channels evolve.

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