17 - You Don't Need More Leads | The Hard Corps Marketing Show with Casey Cheshire
GTM Live
00:00
How to Scale a Sales Channel
The first step is just demonstrating that what's happening to day is ineffective, and trying quanify how much money is being wasted. And then from there, it's a line using that data to aline the executive to you on what actually matters. If you have ten good leads, you'll probably get more revenue than a thousand ebok down loads. That wind rate percentage is incredibly low, like less than point one %.
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