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223: The Sales Development Methodology

The Predictable Revenue Podcast

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Follow Through - It's a Big Thing, Right?

SDRs and AEs need to follow through after qualification criteria have been met. There has to be a set process by which they hand off eight and every time, says Tom Hancocks. Follow through is such a perfect term for it because we're thinking about like golf, your golf swing. So that takes it past the booking that first meeting, past the opportunity and continue that momentum.

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