S2 E21: Juvee, 100 Thieves, Higround Director of eCommerce Francis.
Ecom Gold
00:00
How to Scale a Brand
Are you focusing on building out that core community and really investing the time to make sure that people in that community are a great fit for the kind of absolute potency of what your brand stands for? Because that's the most efficient way to scale the brand or because that's actually your bet for the long term vision of the brand. "It's definitely both," he says. 'You're going to find it through the fundamental means of like using creators, working with awesome creators'
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