Learn how to market your book in a way that aligns with your values, builds genuine reader connections, and feels sustainable instead of draining.
Book Marketing. These two words make most writers want to close their laptops and hide forever. But what if it didn't have to feel that way?
In this episode, I'm joined by award-winning science fiction and fantasy novelist and certified creativity coach Beth Barany to talk about what she calls heart-centered book marketing: A values-driven approach to promoting your story that actually feels aligned with who you are.
We break down how to market your book without feeling salesy, how to identify the core values behind your writing, and how to build meaningful reader relationships that energize you rather than drain you.
Here’s what we cover:
[04:35] What heart-centered book marketing actually means and how it differs from the traditional advice you'll find everywhere online.
[07:57] Why chasing other people's book marketing strategies leads to burnout, and a key question to ask yourself before adopting any tactic.
[11:01] How to uncover your core values as a writer and why your novel characters can actually help you do it.
[15:47] A real example of how Beth uses her values to choose her book marketing platforms, including a creative Reddit strategy she's currently exploring.
[22:18] Why you should ditch the "buy my book" approach and use your story's tropes to invite the right readers in instead.
[24:36] Why fangirling authors you love is the easiest free marketing strategy and how it can lead to real collaborations and unexpected opportunities.
Whether you're pre-launch, mid-series, or just exhausted by marketing advice that doesn't feel like you, this episode will give you a refreshing, permission-giving framework to promote your book in a way that's sustainable, authentic, and actually kind of fun.
🔗 Links mentioned in this episode:
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