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Ep. 14 The $10 Million Membership Model

Built to Sell Radio

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Introduction

walter bergeon's business was struggling with competitors, cash o. His type very lumpy in terms of demand. When he made a simple, strategic change to the way he ran his business and the way he builled his customers,. that change made a huge difference to his overall business. They started to grow very, very quickly. Ultimately were acquired, bought for a ten million dollar price tag. It's a great story and the power of subscription models.

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