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Barney is back in business

The Hustle Daily Show

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Barney's a Legend on TV

In 1996, 97, the show attracted a peak viewership of over two million preschoolers. In 1998 retail sales of licensed Barney merchandise totaled 750 million dollars that fell to 550 million in 1999. By 2001, UK-based hit entertainment acquired Lyric Studios, which was then Barney's distributor for $275 million. And by then Barney had sold 55 million videos, 68 million books, and 25 million plush toys.

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