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#12 LVMH AI Award Winner: Building Luxury's AI-Powered Hyper-Personalization at Scale | Michel Tjoeng

Beyond Luxury

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Navigating the Attention Economy for Immersive Brand Experiences

Exploring the significance of immersive storytelling in the digital era to engage consumers effectively and drive transactions. The chapter emphasizes the shift to the attention economy and the need for brands to create compelling narratives and brand universes to stand out and maintain consumer interest.

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