Building a Consumer Electronics Brand - Pebble
The Indian Dream
00:00
How Are You Designing Your Products in House?
For the product categorys like power banks, which has beenin our poor category for seven years, definitely'e. We've been working with the same partners for a long time now. There's a trust and everything. But for every every new category that comes into place, like i told you, wev ented multiple categories now,. so there is always some sort of bit of hit and trial. In the beginning, i wouldn't say it it's a completely stream lined or a smooth process. There is a bit of risk involved.
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