YouTube has launched an AI tool that lets brands find creators across three million channels with a single sentence. No agency, no brief. Tubi are running free creator-led alt-casts of every F1 race in 2026 alongside Apple TV, turning free access into a fan acquisition funnel. And the Savannah Bananas have made creator distribution an official rights tier, sitting alongside ESPN and the CW. Once one deal like this exists, the template exists.
We also look at KSI giving Dagenham a global audience and the Indiana Pacers building a media network from their fan base.
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