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The Secret Sauce of Negotiating Contracts with Laura Frederick

Negotiate Anything

00:00

Is There a Negative Approach to Negotiation?

Sometimes there might be an approach where we focus too much on extracting value from other people without focusing enough on the relationship. Most of what I do is buying, selling and licensing stuff. And those things rarely happen on a single day. They're delivered over time. If you have this confrontational extract everything from your counterparty approach and the negotiations, just wait three months and when you need something from them and they're not going to give it to you. That's again, human nature because we hold this resentment in us When you have this kind of combative or negotiation of the contract. In my mind, it's not about winning or losing the whole negotiation. It's about creating a

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