Burger King with Lisa Smith
A Change of Brand
00:00
Designing the Classic King Logo
"We did really try to push rafferive, like how far could we pushthat logo. And he was like, i think it should be more simple and iconic in te kind of like the static mark,. But you can push it wherever you want in light animation," she says. "And we've been talking all about it bulging a little bit more in some other animation stuff that we're doing now."
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Transcript
