Marketing failures and distribution woes

Fretboard Journal contributor Seth Lorinczi joins us this week to talk about the rise and fall of Micro-Frets, the upstart electric guitar brand launched in the late 1960s.

Seth penned a lengthy story on Micro-Frets for our magazine's 58th issue (available now), and we talk about the brand's launch in Maryland, its unique offerings, the short-lived attempt to revive the company, and so much more. We also talk about Seth's history in the DC punk scene, his writing projects, and the impact psychedelic therapy has had on his life.

https://www.sethlorinczi.com/ Issue 58 of the FJ (with Seth's Micro-Frets story): https://www.fretboardjournal.com/features/whats-inside-fretboard-journal-58/ Steve Melkisethian on the Truth About Vintage Amps Podcast: https://www.fretboardjournal.com/podcasts/the-truth-about-vintage-amps-ep-38-with-special-guest-steve-melkisethian/

Our next Fretboard Summit takes place August 20-22, 2026, at the Old Town School of Folk Music in Chicago. Register today: https://fretboardsummit.org

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Stringjoy Strings: https://stringjoy.com

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