Mattel President Sees Cross-Generational Growth
Bloomberg Businessweek
00:00
The Growth Strategy of Metella
Every category that we're in, and were in seven categories, all grew. We grew market share across the world. Our biggest, most important franchise brands are all in growth mode. Innovation, cultural relevance and executional excellence have been the forefront of making our business successful. How big if a play is nastalgia? I mean, i think about my dad is probably more into hot wheels than my three year old at this point.
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