Why Kasim Spent a Half Million Dollars on Only 15 Keywords
Perpetual Traffic
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Facebook Ads - It's All the Platforms
When you look at a million person audience, let's say you have a 1% look alike audience of your customer list that maybe is 2 million people. Facebook will circle the wagons on that little group and ignore like 95% of the rest of the audience because they are not converters. Instead, if you take the video view objective, for example, there are people that watch videos that percentage of that 2 million person audience. That is a larger percentage. It's 20, 25% is my guess instead of the converters or maybe 2 to 5%. You're immediately growing your audience. If you don't use different objectives, you're not going to be able to fully utilize that
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