28 - Why Customer Success is so Misunderstood with Megan Bowen (VP of CS, Platterz)
GTM Live
00:00
How to Build a Marketing Strategy From the Ground Up
"We don't have a sales function, and you don't need one yet. I don't think that we will need one," he says. "I see itm i see, i see a lot of overlap with the chief customer officer of what a c m o should do." In sass companies, they do promotion. They actually don't own any of the other three functions. And in order to build a marketing strategy, you actually need all four of those pieces to work together.
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