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How To Create Consulting Offers Clients Will Buy With Ash Maurya: Podcast #260

Consulting Success Podcast

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What's the Best Way to Get a Buyer to Buy?

When you have a demo, it's not showing your best features in isolation. All you have to show is how you're better than the alternative. And then they're going to be wondering, what is this going to cost? Then we can get into pricing. anchoring helps. If you can anchor against it and just explain it away versus just saying, here's some magic, black magic, some price, pulling out of thin air, people get it. So verbal commitments are good, but not good enough because everyone can say yes and back away. You want to have a tangible commitment. It will take up to eight weeks for an actual sale or money being exchanged. But if it

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