Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.
They cover:
- Subject line strategies
- Design do’s and don’ts
- What makes a truly great email in 2024
This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.
Timestamps
- (00:00) - - Intro to Jay and Pierce
- (05:51) - - What Personalization Looks Like in 2024
- (10:36) - - Using “Friendly Froms” to Increase Open Rates
- (14:49) - - How the Best Emails Are Designed
- (18:31) - - How Often Should You Send Emails?
- (19:35) - - Sending a Killer First Email
- (26:00) - - Your Reader Needs Context
- (27:45) - - Use First Person for Better Call-to-Action Buttons
- (30:43) - - How to Avoid Confusing Content
- (35:31) - - Why You Need To Focus On Building Trust
- (37:10) - - Writing for Engagement
- (44:46) - - Email Branding Trends in 2024
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Brought to you by:
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
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