4 - Execution Drives Better Strategy | Demand Gen Live S1 x04
GTM Live
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How Do You Get People to Consume Your Content?
The key if you're looking for partners like Justin Walsh and I did in an event in LA before this whole thing happened in February, is to try and figure out what's important to them. And it doesn't have to be money. So just try and be empathetic and try and understand what people might need outside of money. We've tried different things, but any insights you guys have are appreciated.
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