Intro

Kieran's guide to turn Claude into a marketing machine: https://clickhubspot.com/knbr

Ep. 416

Is your AI marketing output stuck at "just okay" no matter how much you refine your skills?

Kieran dives into why building better skills isn’t enough—and shares the Pixar-inspired secret to world-class, distinctive results with AI. Learn more on the crucial difference between skills and the foundational context layer, harnessing "brain trust" principles to transform your marketing, and the four foundational files every marketer needs to move from average to extraordinary content.

Mentions

• Claude Code https://code.claude.com/docs/en/overview

• Pixar https://www.pixar.com/

• Edwin Catmull https://en.wikipedia.org/wiki/Edwin_Catmull

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

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Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.