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Turning Expertise Into a Profitable Online Course

Bloomberg Businessweek

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Differentiating YouTube Videos from Online Courses

This chapter explores the differences between teaching on YouTube and online courses. It highlights the problem-solving aspect of YouTube videos and the transformative nature of courses, emphasizing the importance of a curriculum and framework for personal growth. The chapter also discusses the business model of guiding individuals through a program to create and launch their own courses, and their involvement in a course hosting community and membership platform.

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