
Turning Expertise Into a Profitable Online Course
Bloomberg Businessweek
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Differentiating YouTube Videos from Online Courses
This chapter explores the differences between teaching on YouTube and online courses. It highlights the problem-solving aspect of YouTube videos and the transformative nature of courses, emphasizing the importance of a curriculum and framework for personal growth. The chapter also discusses the business model of guiding individuals through a program to create and launch their own courses, and their involvement in a course hosting community and membership platform.
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