Historical sales during crises

Food keeps getting more expensive, so how do shoppers respond? They change what they buy, right? It’s not just that cheaper foods get more popular. Shoppers are more nuanced than that. So, today on the show, we choose one classic meal that is tailor-made for this anxious economic moment. Why Hamburger Helper is poised to win 2026.

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How niche brands got into your local supermarket
Can you trust you're getting the same grocery prices as someone else?
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