From Christmas in Beijing to feeding your Christmas trees to rhinos?
The Bridge to China
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Christmas Music in Malls
Most decorations have always been really prominent in malls. When you have a giant pine tree instead of a mall that looks just all marble and, you know, plastic materials and stuff, it gives you a different ceiling. It makes people feel like they are having a moment with nature in an indoor space. And that's a one that's a good driver for sales.
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