Guardian journalist and lifelong Nintendo superfan Keza MacDonald is the author of a new history of that reveals how the company's unique culture transformed a Kyoto playing card manufacturer into one of the most loved organisations in the history of popular entertainment. Whether you know the names of every Pokemon or are simply fascinated by how a major corporation can consistently innovate, delight, and enthral millions of adults and children across the world, this conversation is an unmissable guide to the story of a company unafraid to buck trends, resist market forces, and subvert everyone's expectations in the pursuit of excellence.
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