Professor Richard Thaler: Masters in Business (Audio)
Masters in Business
00:00
The Hell With You?
If you offer less than about 20 %, you're likely to get turned out. And why is that? Ecause to this person making that decision. A hardware store has been selling snow shovels for 15 lars. They raised ther price to 20 dollars the morning after a blizzard. Is that fair? Well, people hated it, right? You know, they all hated it. The very word gouging, the literal, means poke a hole, hi he. That's the way people feel. So my opinion about uber is that they should cap the serch and to so to reduce animusand and maintain a reputation.
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