Treat PR as long-term strategic function

We’re joined by Nikkia Adolphe, Chief Innovation Officer at BrandSavor, to unpack the role PR plays in turning brand strategy into something people actually see, trust, and believe.

With over 15 years leading communications and PR strategy for global brands like Amazon, Meta, and Ryder, Nikkia has worked at the sharp end of branding. Where positioning meets public perception. Where reputation is built or quietly eroded. And where strategy either earns attention or disappears.