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How To Build A Beauty Brand With Wander Beauty Co-Founder Divya Gugnani

The Bossticks

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The Importance of Branding

"I'm a big believer in brand. And I believe that if you authentically create a brand and your brand is something that's so authentic to you and your life," she said. "We created a brand, an experience, a community, multitaskers all around this brand." She added: "Instead of building a straw house, you've laid bricks - which is a very, very, very different"

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