Customer trust and changing purchase patterns

Happy first tariff-versary? Despite the fact that many of President Trump’s “Liberation Day” tariffs were recently struck down, small businesses across the country are still dealing with the aftermath. On today’s show, Kimberly talks with two small business owners: Justine Kahn, founder of Botnia Skincare in Sausalito, CA and Will Sissle, owner of Sissle & Daughters Cheesemongers & Grocers in Portland, ME, about how they’ve navigated a year of tariffs.